Join the VIP List to get access to Believe first with our PRE-SALE launch in July!

Believe was our best seller for years – because it tastes good! It's not a thick 'bodybuilder' drink – it's light and smooth, with no aftertaste. 

Join the Believe List!

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A light delicious latte with 17 grams of protein!

You might recognize that old Believe bottle. We're bringing it back for Fall '19 with a fresh new look, in a convenient and lighter can – with the same delicious flavor!

Out with the old & in with the new!

Our most popular flavor to help you lose more weight, faster.

If you love chocolate & coffee, you'll be a fan of the smooth mocha latte flavor – chilled from the can or poured over ice.

The best protein drink on the market and I have tried them all!  NO aftertaste, feels like you are cheating but you are not! I had one every morning for breakfast for years.

Ilyse Jennings, Florida

Mocha Latte is my favorite, it's hard to not chug it. I love the convenience of grab and go. I drank at least a case every week.  You can't go wrong with this, so definitely give it a try!

Suzanne Shaw, Texas

Same delicious taste, new convenient can!

Bliss in a can that's good for you!

Whether or not you've tried it before – we know you're going to love the new Believe!

Don't just take our word for it!

Grab a cold can and head out the door.

One can contains more than HALF your daily calcium!

One can contains more than HALF your daily calcium!

It's protein you'll love to drink.